Made by Mitchell Makeup Review — Laura Loukola (2024)

Today I’m reviewing a new-to-me indie makeup brand: Made by Mitchell! I received a few of his key makeup items for review, which I’ve now comprehensively used, tried, and tested. I’m happy to swatch everything I have as well as share my thoughts on Mitchell’s eyeshadow, cream blush, and liquid eyeliner formula.

I’m happy to share this post is created in a partnership with nobe beauty. It’s a pleasure to be working with one of my favorite beauty retailers: their selection is well-curated with interesting indie brands, K-beauty, and high-quality staples (such as Beauty Blender and House of Lashes). Many thanks and now – enjoy the review!

About Made by Mitchell

Mitchell Halliday aka @mmmmitchell is a British Makeup Artist, TV personality and influencer with over 1.1m followers on Instagram. His style is creative, glamorous with a lot of color and fun. Before founding his own brand, Mitchell had done several makeup collaborations and learned what works and doesn’t – “And, most of all, what is needed”, he says. Made by Mitchell was in the works for four years before its launch in 2020. Right now the brand is focused on color makeup: pigmented blushers, colorful eyeliners, eyeshadows, and makeup tools.

Made by Mitchell Blursh Cream Blush Review

€21,90 for 6ml of product. Available at nobe beauty.
Blushes: available in 11 shades + white mixer
Contour/bronzers: available in 8 shades

I was completely unfamiliar with Mitchell’s artistry, career, style, and popularity before testing his products. I feel unbiased and my review is completely honest (as always – despite doing sponsored content or not). My first impression was that the packaging and makeup style is very loud and colorful. I do love color, but I also love chic luxurious aesthetics so I wasn’t initially drawn to the neon yellow-green packaging. However, the products stand out in my kit and they’re very clearly labeled, which is very nice when I’m looking for a certain shade or product. The neon green/yellow is growing on me.

Made by Mitchell has a large range of cream blush + contour/bronzers called ‘Blursh’ (slang for blush?) that range from pale beige and light peach to deep ebony, vivid pink and orange. They come in a medium-large tube packaging with a doe-foot applicator, which I personally enjoy a lot: it makes the product placement more precise and is especially nice when doing contour. I found my contour shade medium pigmented and easy to blend, but the blushes do pack a punch: you only need a tiny bit of product. Use a light hand and dab only about 2 dots on your cheek, working one side at a time. I love that I can mix and match my own shades on the back of my hand and also adjust the lightness with a white mixer shade.

I saw one fellow Finnish influencer criticizing that the Blursh pigmentation is too strong (and thus difficult to use), but I say that Mitchell has been smart and thought about inclusivity. We NEED more contour/bronzer colors for deeper skin tones, as well as pigmented, punchy blush shades that are visible on darker complexions. I cannot talk on behalf of POC, but I think that Mitchell’s 8 bronzer/contour shades are a step in the right direction.

Made By Mitchell Graph-ink Liquid Liner Review

€18,90 for 6ml of product. Available at nobe beauty.

These liquid liners come in a classic bottle with a foam-like nib applicator. The colors are fun, ranging from cotton candy pink to pastels to classic brown, black and white. If only the applicator had been a brush I would’ve scored these higher, but it’s a personal preference: using a nib applicator may be easier to control. Very good and fairly priced liners. I haven’t noticed crumbling or fading while wearing these, but if you curl your lashes after eyeliner (like I do) you may need a quick touchup. Just looking at these liners makes me inspired, which is great!

Made By Mitchell Blursh and Liner Swatches

Cow Lick is a vivid hot pink with a lot of pigment
Shy Boy is a medium tan orange
Holo There is a light cool-toned beige, perfect for contouring pale skin

Sugar Rush is a fun bright yellow shade
Bubbles is a light, white-based baby blue
Candy Man is a classic light pink with a white base

Looks with Made By Mitchell Products

Wearing Right: Do You Want Some Milk? Palette with Graph-ink Liquid Liner Bubbles on the eyes, Blursh Cream Blush in Shy Boy and contour Holo There on the cheeks.

Wearing Left: Do You Want Some Milk? Palette with Graph-ink Liquid Liner Candy Man on the eyes, Milk Collection Blursh in Cow Lick mixed with Milk Mixer on the cheeks, contour Holo There

Made By Mitchell Do You Want Some Milk? Palette Review

As a big fan of eyeshadow quads I always expected I wouldn’t enjoy palettes, but Do You Want Some Milk? doesn’t feel too enormous at all. It has a beautiful selection of warm neutrals, a couple of pastels, muted/earthy greens with vivid pops of color. The shades are pigmented, easy-to-blend and soft: there’s some kickback when you pick the shadows with a brush, so be mindful about not pressing too hard. I would describe the texture as more smooth and creamy instead of powdery.

Only 1-2 shades that are a bit on the drier side, such as the eggplant purple, but they still blend and work very beautifully. Purples are commonly difficult to formulate, but this purple is still far from being chalky or patchy on my maturing eyelids. I only wish there were a couple more dark shades, such as one very deep brown or/and a black to add more drama to the looks. Now I’m relying on the deep purple to create more depth, but then again most eyeshadow lovers already own a black in other palettes.

I’m so happy this palette is mostly matte as many eyeshadow brands rely on shimmers and glitter. The shimmer shades of Do You Want Some Milk? palette mostly performs beautifully, as they’re smooth and pigmented – but very softly pressed, just like the mattes. To avoid fallout I recommend tapping off any excess color or wetting your brush before pressing the color on the lid. Only the peachy-gold shimmer shade kept giving me trouble and fallout, so if that’s an issue to you maybe do your eye makeup first?

I can highly recommend this palette to a variety of makeup lovers. I’m sure that this color scheme and formula please die-hard eyeshadow lovers as well as beginners or someone who wants to experiment with some color without sacrificing the everyday brown color scheme.

Made By Mitchell Do You Want Some Milk? Palette Swatches

Final Thoughts

Made by Mitchell doesn’t offer just bold, “Instagram-friendly” makeup, but a very good line with fun, easy-to-use, and interesting products. The colors are inspiring, captivating, and fun, but also offer inclusivity and perform well for everyday purposes. Although I did nitpick 1 single(!) eyeshadow texture, I’ve been reaching for these products and enjoying them a lot!

My favorite is definitely Do You Want Some Milk? eyeshadow palette, but I’m also loving Blursh Cream Contour in Holo There, which is cool and light enough for my pale skin without looking ashy. No doubt I will get tons of use out of Milk Mixer too!

This is a brand to keep a close eye on, I’m hopeful they will extend the range soon! Check out the full Made by Mitchell range on nobe beauty. x